Questions

Definition of Marketing and eMarketing ->voir
Definition of Social Media->voir
Definition of Social Validation->voir
Definition of Inbound Marketing->voir

Answers

Definition of Marketing and eMarketing

Marketing is all the means available to a company to create, maintain and develop its market, respectively its customers. The instruments of Marketing strategy are:
- Product: assortment, brand and packaging, customer service
- Prices and conditions: price, credit, rebates and discounts
- Communication: advertising, promotion, public relations
- Distribution: distribution channels, sales
The goal of marketing is to sell the right products to the right people at the right price, at the right place, at the right time, and this the most lucrative way possible.

The definition of marketing shows the importance to take adequate measures to achieve these goals. The eMarketing explores electronic channels and provides a scope much broader. The accessible market on the Internet and/or via Mobile constituting the largest accessible group of consumers to the world.
Back to the questions

Definition of Social Media

Social media is the production, consumption and exchange of information through online social interactions and platforms.
Back to the questions

Definition of Social Validation

Social validation, or social proofing, is a psychological phenomenon that occurs in ambiguous situations when people do not have enough information to make opinions independently, and instead look for external clues like popularity, trust, etc.
Back to the questions

Definition of Inbound Marketing

It is a marketing approach that focuses on getting found by prospects through channels such as search engine optimization, social media sites and word-of-mouth recommendations.
Back to the questions